The Reproductive "Choice" Campaign (RCC) is unlike anything ever undertaken in the pro-life movement, and it is the latest step in CBR's unwavering commitment to exposing the evil of abortion. Each high-resolution sign is designed to juxtapose the reality of abortion (picture) with its abstraction ("choice"). Since abortion advocates love to talk about "choice", it is time for the entire world to see what that "choice" does to unborn children.

Abortion will continue to be trivialized as "the lesser of two evils," or perhaps even "a necessary evil," as long as it is allowed to remain an invisible abstraction. Pictures make it impossible for anyone with a shred of intellectual honesty to maintain the pretense that "it's not a baby" and "abortion is not an act of violence."

The RCC trucks began full-time operation in June of 2001. A year later, in the summer of 2002, the RCC planes joined the project. The 30' x 100' tow banners will help expose even more people to the reality of abortion.